David Beckham Jersey
Manchester United had been keen to sell Beckham to Barcelona but he refused to go there, instead signing a four-year contract with Real Madrid, worth a potential €35 million. The transfer was completed on 1 July and made him the third Englishman to play for the club after Laurie Cunningham and Steve McManaman. It was speculated that Real’s desire to sign him came from the merchandising opportunities as the David Beckam Real Madrid Jersey became an instant fan favorite. For example, Real Madrid jerseys bearing his name and number sold out in Madrid on the day his transfer was completed and the club were expected to receive €624,000 for the sale of the Real Madrid Jersey. Beckham had worn the number seven jersey for Manchester United and England, he was unable to wear it at Madrid as Raúl González had the right to wear it written into his contract. Being a fan of Michael Jordan, he decided to wear Real Madrid jersey #23 instead. Despite his marketability he has only started a few games this year leaving people speculating that he will be transferred.
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Perhaps David Beckham was only signed for his marketing capabilities. |
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